Crockery On Board
A CDW Motorsport & Crockery Direct Partnership
FRAGILE! Crockery On Board
A strategic partnership between Crockery Direct and CDW Motorsport. Away from crockery, we have a driving passion for motorsport.
After witnessing Chris White’s unfortunate crash which wiped his car out during the Ginetta GT5 race, an opportunity arose for Crockery Direct to sponsor Chris and the rest of the CDW Motorsport team. We quickly got in contact with Chris and assisted with the financial burden of fixing his race car to make it race worthy again. From this, we’ve developed our partnership and we’re excited about the future opportunities ahead.
With crockery being fragile, and after Chris’ unfortunate accident, ‘Fragile: Crockery On Board’ was made, which is a play on words relating to both the general nature of crockery, but also the car is fragile due to the recent crash. This branding exercise ties in both entities perfectly.
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