FRAGILE!
Crockery On Board

A CDW Motorsport & Crockery Direct Partnership

Bringing the finest ranges of crockery direct to food establishments and homes across the UK.

A fantastic Ginetta GT5 race team which is part of the BTCC and has a TV audience of over 19 million.

Partners

FRAGILE! Crockery On Board

A strategic partnership between Crockery Direct and CDW Motorsport. Away from crockery, we have a driving passion for motorsport.

After witnessing Chris White’s unfortunate crash which wiped his car out during the Ginetta GT5 race, an opportunity arose for Crockery Direct to sponsor Chris and the rest of the CDW Motorsport team. We quickly got in contact with Chris and assisted with the financial burden of fixing his race car to make it race worthy again. From this, we’ve developed our partnership and we’re excited about the future opportunities ahead.

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Crockery Direct

With crockery being fragile, and after Chris’ unfortunate accident, ‘Fragile: Crockery On Board’ was made, which is a play on words relating to both the general nature of crockery, but also the car is fragile due to the recent crash. This branding exercise ties in both entities perfectly.

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"Crockery Direct have stepped in to help following the huge accident at Thurxton. The strong partnership we have forged together means we can push for for the Ginetta GT5 AM Championship title. I’m really excited about what our future partnership will achieve."